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Notes on systems that move revenue

Practical, no-fluff writing on IT leadership, CRM & revenue plumbing, attribution, and AI automation — from someone who still ships the code.

15 posts · 4 categories · 23 tags

Systems & Performance 15 Jun 2026 · 9 min read

What one box can actually hold (and why you never measured it)

Your scale ceiling is an arithmetic result, not a feeling — throughput is concurrency over latency, and a CPU-bound box tops out at cores divided by CPU-seconds per request. Most systems fall over at a small fraction of that number because of coordination and copies, not because the machine is small.

architectureperformancescaling
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CRM & Revenue 12 Jun 2026 · 1 min read

CRM plumbing that moves revenue

A CRM is only as good as the data flowing into it. The interesting work is rarely the UI — it is the plumbing.

crmrevenue
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AI & Automation 09 Jun 2026 · 8 min read

Use the model only where it beats a regex on your own data

A model call is the slowest, priciest, least deterministic dependency in your whole system, so you ration it like an unreliable third-party API you call as rarely as you can. The practical skill is putting the model only where fuzzy understanding is genuinely required and doing the boring 80% with deterministic code you can test.

aiautomationarchitecture
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Systems & Performance 05 Jun 2026 · 1 min read

Read the slow query log first

Before reaching for a bigger server, read the slow query log. It is the cheapest performance win you will ever get.

databaseperformance
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CRM & Revenue 01 Jun 2026 · 7 min read

A more-correct rebuild that nobody trusts is worth nothing

A spreadsheet quietly running part of the business is a production system with real users and a proven spec. You earn the right to replace it by matching its numbers exactly — bugs included — before you change a single thing.

analyticsdata-modelingcrm
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